Ege turizmcileri rotay\u0131 sa\u011fl\u0131k turizmine \u00e7evirdi. Sekt\u00f6r, yeni y\u00f6netmeli\u011fin konaklama i\u015fletmeleri i\u00e7in \u00f6nemli f\u0131rsatlar sunmas\u0131n\u0131 bekliyor.<\/strong><\/p>\n\n\n\nTurizmde “deniz, kum, g\u00fcne\u015f” odakl\u0131 b\u00fcy\u00fcmenin art\u0131k doygunluk noktas\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 belirten Ege turizmcileri, rotay\u0131 sa\u011fl\u0131k ve esenlik turizmine \u00e7evirdi.<\/p>\n\n\n\n
\u0130zmir’de d\u00fczenlenen “Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 Yeni Esenlik Y\u00f6netmeli\u011fi ve Konaklama Sekt\u00f6r\u00fcnde Yeni F\u0131rsatlar” panelinde konu\u015fan sekt\u00f6r temsilcileri, beklenen yeni y\u00f6netmeli\u011fin hem konaklama sekt\u00f6r\u00fcne hem de b\u00f6lge turizmine yeni bir ivme kazand\u0131raca\u011f\u0131n\u0131 ifade etti.<\/p>\n\n\n\n
Sa\u011fl\u0131k turizmi masaya yat\u0131r\u0131ld\u0131<\/h2>\n\n\n\n
Bornova Alt\u0131nda\u011f K\u00fclt\u00fcr Merkezi Y\u0131ld\u0131z Kenter Salonu’nda ger\u00e7ekle\u015ftirilen panel, \u0130zmir Sa\u011fl\u0131k Turizmi Derne\u011fi (\u0130ZSATU), Alanya Sa\u011fl\u0131k Turizmi Derne\u011fi (ALSTUD) ve T\u00dcRSAB \u0130zmir BTK i\u015f birli\u011finde, Ege Turistik \u0130\u015fletmeler ve Konaklamalar Birli\u011fi (ET\u0130K) payda\u015fl\u0131\u011f\u0131nda d\u00fczenlendi.<\/p>\n\n\n\n
Panele \u0130ZSATU Ba\u015fkan\u0131 B\u00fclent Cinel, ALSTUD Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ahmet Girgin, \u0130ZSATU Y\u00f6netim Kurulu \u00dcyesi Yasemin Demirta\u015f ve ET\u0130K Ba\u015fkan\u0131 Mehmet \u0130\u015fler konu\u015fmac\u0131 olarak kat\u0131l\u0131rken, K\u00fclt\u00fcr ve Turizm \u0130zmir \u0130l M\u00fcd\u00fcr\u00fc Dr. Sad\u0131k Do\u011fruer ile \u0130zmir ba\u015fta olmak \u00fczere Ege B\u00f6lgesi ve T\u00fcrkiye’nin farkl\u0131 \u015fehirlerinden \u00e7ok say\u0131da turizm sekt\u00f6r\u00fc temsilcisi de program\u0131 takip etti.<\/p>\n\n\n\n
“Art\u0131k insanlar tedavi i\u00e7in de\u011fil, kaliteli ya\u015fam i\u00e7in seyahat ediyor”<\/h2>\n\n\n\n
Panelin a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan \u0130ZSATU Ba\u015fkan\u0131 B\u00fclent Cinel, sa\u011fl\u0131k turizmi anlay\u0131\u015f\u0131n\u0131n d\u00fcnyada b\u00fcy\u00fck de\u011fi\u015fim ya\u015fad\u0131\u011f\u0131na dikkat \u00e7ekti.<\/p>\n\n\n\n
Cinel, konu\u015fmas\u0131nda, “Sa\u011fl\u0131k turizmi uzun y\u0131llar d\u00f6rt temel ba\u015fl\u0131k alt\u0131nda de\u011ferlendiriliyordu. Bug\u00fcn ise bu alan 15 farkl\u0131 parametreyle an\u0131l\u0131yor. \u0130nsanlar art\u0131k sadece ameliyat olmak ya da tedavi g\u00f6rmek i\u00e7in de\u011fil; daha uzun ya\u015famak, kaliteli ya\u015flanmak, stres y\u00f6netimi sa\u011flamak, metabolik sa\u011fl\u0131klar\u0131n\u0131 korumak ve zihinsel iyilik hallerini geli\u015ftirmek amac\u0131yla seyahat ediyor.” ifadelerini kulland\u0131.<\/p>\n\n\n\n
Konaklama sekt\u00f6r\u00fcne te\u015fvik kap\u0131s\u0131 a\u00e7\u0131lacak<\/h2>\n\n\n\n
ALSTUD Ba\u015fkan Yard\u0131mc\u0131s\u0131 Ahmet Girgin ise yeni y\u00f6netmeli\u011fin \u00f6zellikle konaklama sekt\u00f6r\u00fcne \u00f6nemli avantajlar sa\u011flayaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n
Girgin, de\u011ferlendirmesinde, “Yeni y\u00f6netmelikle birlikte konaklama tesisleri; uluslararas\u0131 fuar tan\u0131t\u0131mlar\u0131, yabanc\u0131 dil bilen personel istihdam\u0131, influencer \u00e7al\u0131\u015fmalar\u0131, sosyal medya reklamlar\u0131 ve dijital pazarlama gibi bir\u00e7ok alanda te\u015fviklerden yararlanabilecek.” dedi.<\/p>\n\n\n\n
“Yak\u0131nda sa\u011fl\u0131kl\u0131 ya\u015fam pazarlanacak”<\/h2>\n\n\n\n
\u0130ZSATU Y\u00f6netim Kurulu \u00dcyesi Yasemin Demirta\u015f da turizm anlay\u0131\u015f\u0131n\u0131n de\u011fi\u015fti\u011fine dikkat \u00e7ekerek, “Seyahat acentalar\u0131 art\u0131k sadece tatil satm\u0131yor, deneyim pazarl\u0131yor. Bundan 10 y\u0131l sonra ise sa\u011fl\u0131kl\u0131 ya\u015fam\u0131 pazarl\u0131yor olaca\u011f\u0131z.” diye konu\u015ftu.<\/p>\n\n\n\n
Mehmet \u0130\u015fler: “Ege i\u00e7in yeni f\u0131rsat do\u011fuyor”<\/h2>\n\n\n\n
ET\u0130K Ba\u015fkan\u0131 ve T\u00dcROFED Ba\u015fkan Yard\u0131mc\u0131s\u0131 Mehmet \u0130\u015fler ise sa\u011fl\u0131k ve esenlik turizminin Ege B\u00f6lgesi i\u00e7in \u00f6nemli bir \u00e7\u0131k\u0131\u015f noktas\u0131 olaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n
\u0130\u015fler, “T\u00fcrkiye turizmi son y\u0131llarda \u00f6nemli bir b\u00fcy\u00fcme yakalad\u0131 ancak deniz, kum ve g\u00fcne\u015f turizminde art\u0131k doyum noktas\u0131na gelindi. 2030 y\u0131l\u0131nda 100 milyon turist hedefini yakalayabilmek i\u00e7in yeni turizm \u00e7e\u015fitlerine y\u00f6nelmemiz gerekiyor. Sa\u011fl\u0131k turizmi bu hedefe ula\u015fmada en g\u00fc\u00e7l\u00fc alanlardan biri olacakt\u0131r.” dedi.<\/p>\n\n\n\n
“Yeni y\u00f6netmelik sekt\u00f6re yeni kap\u0131lar a\u00e7acak”<\/h2>\n\n\n\n
Beklenen yeni y\u00f6netmeli\u011fin sekt\u00f6r a\u00e7\u0131s\u0131ndan kritik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 belirten \u0130\u015fler, “Bug\u00fcne kadar sa\u011fl\u0131k turizminde farkl\u0131 kurumlar\u0131n uygulamalar\u0131 nedeniyle \u00e7e\u015fitli bo\u015fluklar ya\u015fan\u0131yordu. Bekledi\u011fimiz y\u00f6netmelik, sa\u011fl\u0131k kurulu\u015flar\u0131 ile turizm sekt\u00f6r\u00fcn\u00fcn ayn\u0131 mevzuat \u00e7er\u00e7evesinde birlikte \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayacak.” ifadelerini kulland\u0131.<\/p>\n\n\n\n
“\u0130zmir bu alanda \u00f6nemli avantaja sahip”<\/h2>\n\n\n\n
\u0130zmir’in sa\u011fl\u0131k turizmi a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc bir konumda bulundu\u011funu belirten Mehmet \u0130\u015fler, “\u0130klimi, gastronomisi, ya\u015fam k\u00fclt\u00fcr\u00fc ve do\u011fal yap\u0131s\u0131yla \u0130zmir \u00f6nemli avantajlara sahip. Bug\u00fcne kadar Ege’nin yeterince de\u011ferlendiremedi\u011fi potansiyeli sa\u011fl\u0131k turizmiyle birlikte harekete ge\u00e7irebiliriz.” dedi.<\/p>\n\n\n\n
\u0130\u015fler, sa\u011fl\u0131k turizminin ki\u015fi ba\u015f\u0131 harcama seviyesi y\u00fcksek turistleri hedefledi\u011fini belirterek, Avrupa’da \u00f6zellikle ileri ya\u015f grubunun “sa\u011fl\u0131kl\u0131 ya\u015flanma” ve “longevity” odakl\u0131 seyahatlere y\u00f6neldi\u011fini, devletlerin de bu seyahatleri destekledi\u011fini s\u00f6yledi.<\/p>\n\n\n\n
“2,5 milyon turist s\u0131n\u0131r\u0131n\u0131 a\u015faca\u011f\u0131z”<\/h2>\n\n\n\n
Sa\u011fl\u0131k turizminin \u0130zmir’in turist say\u0131s\u0131n\u0131 art\u0131raca\u011f\u0131na inand\u0131\u011f\u0131n\u0131 dile getiren \u0130\u015fler, “\u0130zmir’in y\u0131llard\u0131r a\u015f\u0131lamayan 2,5 milyon turist s\u0131n\u0131r\u0131n\u0131 sa\u011fl\u0131k turizmiyle birlikte geride b\u0131rakaca\u011f\u0131m\u0131za inan\u0131yorum. Bu \u015fehirde \u00e7ok g\u00fc\u00e7l\u00fc bir turizm birikimi var ve ortak ak\u0131lla hareket edildi\u011finde \u0130zmir bu alanda da \u00f6nc\u00fc olacakt\u0131r.” \u015feklinde konu\u015ftu.<\/p>\n\n\n\n
“Y\u00f6netmelikler haz\u0131rlan\u0131rken sekt\u00f6r dinlenmeli”<\/h2>\n\n\n\n
Konu\u015fmas\u0131n\u0131n sonunda yeni d\u00fczenlemelerin haz\u0131rlanma s\u00fcrecinde sekt\u00f6r temsilcilerinin g\u00f6r\u00fc\u015flerinin al\u0131nmas\u0131n\u0131n \u00f6nemine dikkat \u00e7eken \u0130\u015fler, “Turizm sekt\u00f6r\u00fc olarak sa\u011fl\u0131k turizmine tam destek veriyoruz. Ancak haz\u0131rlanacak y\u00f6netmeliklerde sekt\u00f6r\u00fcn de g\u00f6r\u00fc\u015flerinin al\u0131nmas\u0131, uygulamada ya\u015fanabilecek ma\u011fduriyetlerin \u00f6n\u00fcne ge\u00e7ecektir.” de\u011ferlendirmesinde bulundu.<\/p>\n\n\n\n
Haber Linki: https:\/\/www.turizmajansi.com\/haber\/mehmet-isler-den-egeli-turizmcileri-heyecanlandiran-cikis-yeni-rota-belli-oldu-h73028<\/a><\/p>\n\n\n\n<\/p>","protected":false},"excerpt":{"rendered":"
Turizm Ajans\u0131 \u2013 03.07.2026 \u0130ZSATU Y\u00f6netim Kurulu \u00dcyesi Yasemin Demirta\u015f da turizm anlay\u0131\u015f\u0131n\u0131n de\u011fi\u015fti\u011fine dikkat \u00e7ekerek, “Seyahat acentalar\u0131 art\u0131k sadece<\/p>","protected":false},"author":2,"featured_media":29970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[77],"tags":[],"class_list":["post-29969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basinda-biz"],"yoast_head":"\n
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